Advertising

Would You Play In A Recital At Your Age?

I bought my first guitar at age 42. Then I bought a second guitar at 43. I bought a third guitar at age 44. I decided to take lessons...

Marketing Tip #5: Lather, Rinse, Repeat.

If you’re struggling to come up with a marketing plan, let me give you a piece of advice….. Do something. Anything. Try it, measure it,...

Tomorrow's Trends

I just finished reading Mauro Guillen’s book, “2030”, an analysis of trends in world demographics, economies, and technology. I...

Marketing: Expectations vs. Reality

In the world of marketing, there are expectations. Then there is reality. Frustration is usually found where these two meet. I’ve seen...

Marketing #101, Tip #3: How to Plan

One day you realize that while running every other aspect of your company, you have neglected marketing. You think you should probably do...

Marketing #101, Tip #2: Advertising...Does It Really Work?

On the heels of the biggest football game of the year, there is a lot of press about advertising and commercials that cost millions of...