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Eric Nichols
- May 19, 2022
- 2 min
Are worries about the economy about to Snap, Crackle, and Pop your Marketing Plans?
In the late nineteen-twenties, two companies—Kellogg and Post—dominated the market for packaged cereal. It was still a relatively new...
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Eric Nichols
- Nov 29, 2021
- 4 min
Would You Play In A Recital At Your Age?
I bought my first guitar at age 42. Then I bought a second guitar at 43. I bought a third guitar at age 44. I decided to take lessons...
30 views0 comments
Cameron Patrick
- May 2, 2021
- 4 min
Marketing Tip #5: Lather, Rinse, Repeat.
If you’re struggling to come up with a marketing plan, let me give you a piece of advice….. Do something. Anything. Try it, measure it,...
89 views0 comments
Brad Nichols
- Apr 3, 2021
- 4 min
Tomorrow's Trends
I just finished reading Mauro Guillen’s book, “2030”, an analysis of trends in world demographics, economies, and technology. I...
28 views0 comments
Cameron Patrick
- Mar 21, 2021
- 3 min
Marketing: Expectations vs. Reality
In the world of marketing, there are expectations. Then there is reality. Frustration is usually found where these two meet. I’ve seen...
27 views0 comments
Cameron Patrick
- Feb 14, 2021
- 4 min
Marketing #101, Tip #3: How to Plan
One day you realize that while running every other aspect of your company, you have neglected marketing. You think you should probably do...
31 views0 comments
Angie Nichols
- Jan 16, 2021
- 4 min
The Hot & Cold Business of HVAC Marketing
If you are in the HVAC business, most of your customers are probably over 35 years old. A large percentage of them are probably closer to...
17 views0 comments
Eric Nichols
- Dec 19, 2020
- 2 min
It's All About Balance
How do you find a customer that doesn't want to be found? It's a real challenge in today's world. The days are gone when a marketer had...
18 views0 comments
Eric Nichols
- Dec 6, 2020
- 3 min
Don't Shoot the Messenger, Just the Message
There are two things that can ruin a marketing campaign, a bad media plan or bad messaging. The truth is that the best plan in the world...
26 views0 comments
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