top of page
Search


B2B Marketing: Where has the time gone?
B2B marketing trends.

Eric Nichols
Mar 27, 20232 min read


Are worries about the economy about to Snap, Crackle, and Pop your Marketing Plans?
In the late nineteen-twenties, two companies—Kellogg and Post—dominated the market for packaged cereal. It was still a relatively new...

Eric Nichols
May 19, 20222 min read


Would You Play In A Recital At Your Age?
I bought my first guitar at age 42. Then I bought a second guitar at 43. I bought a third guitar at age 44. I decided to take lessons...

Eric Nichols
Nov 29, 20214 min read


Marketing Tip #5: Lather, Rinse, Repeat.
If you’re struggling to come up with a marketing plan, let me give you a piece of advice….. Do something. Anything. Try it, measure it,...
Cameron Patrick
May 2, 20214 min read


Tomorrow's Trends
I just finished reading Mauro Guillen’s book, “2030”, an analysis of trends in world demographics, economies, and technology. I...
Brad Nichols
Apr 3, 20214 min read


Marketing: Expectations vs. Reality
In the world of marketing, there are expectations. Then there is reality. Frustration is usually found where these two meet. I’ve seen...
Cameron Patrick
Mar 21, 20213 min read


Marketing #101, Tip #3: How to Plan
One day you realize that while running every other aspect of your company, you have neglected marketing. You think you should probably do...
Cameron Patrick
Feb 14, 20214 min read


The Hot & Cold Business of HVAC Marketing
If you are in the HVAC business, most of your customers are probably over 35 years old. A large percentage of them are probably closer to...

Eric Nichols
Jan 16, 20214 min read


It's All About Balance
How do you find a customer that doesn't want to be found? It's a real challenge in today's world. The days are gone when a marketer had...

Eric Nichols
Dec 19, 20202 min read


Don't Shoot the Messenger, Just the Message
There are two things that can ruin a marketing campaign, a bad media plan or bad messaging. The truth is that the best plan in the world...

Eric Nichols
Dec 6, 20203 min read
bottom of page