Marketing Mix

Are worries about the economy about to Snap, Crackle, and Pop your Marketing Plans?

In the late nineteen-twenties, two companies—Kellogg and Post—dominated the market for packaged cereal. It was still a relatively new...

Would You Play In A Recital At Your Age?

I bought my first guitar at age 42. Then I bought a second guitar at 43. I bought a third guitar at age 44. I decided to take lessons...

Marketing Tip #5: Lather, Rinse, Repeat.

If you’re struggling to come up with a marketing plan, let me give you a piece of advice….. Do something. Anything. Try it, measure it,...

Tomorrow's Trends

I just finished reading Mauro Guillen’s book, “2030”, an analysis of trends in world demographics, economies, and technology. I...

Marketing: Expectations vs. Reality

In the world of marketing, there are expectations. Then there is reality. Frustration is usually found where these two meet. I’ve seen...

Marketing #101, Tip #3: How to Plan

One day you realize that while running every other aspect of your company, you have neglected marketing. You think you should probably do...

The Hot & Cold Business of HVAC Marketing

If you are in the HVAC business, most of your customers are probably over 35 years old. A large percentage of them are probably closer to...

It's All About Balance

How do you find a customer that doesn't want to be found? It's a real challenge in today's world. The days are gone when a marketer had...

Don't Shoot the Messenger, Just the Message

There are two things that can ruin a marketing campaign, a bad media plan or bad messaging. The truth is that the best plan in the world...