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    Would You Play In A Recital At Your Age?
    Eric Nichols
    • Nov 29, 2021
    • 4 min

    Would You Play In A Recital At Your Age?

    I bought my first guitar at age 42. Then I bought a second guitar at 43. I bought a third guitar at age 44. I decided to take lessons...
    13 views0 comments
    Tomorrow's Trends
    Brad Nichols
    • Apr 3, 2021
    • 4 min

    Tomorrow's Trends

    I just finished reading Mauro Guillen’s book, “2030”, an analysis of trends in world demographics, economies, and technology. I...
    19 views0 comments
    Marketing: Expectations vs. Reality
    Cameron Patrick
    • Mar 21, 2021
    • 3 min

    Marketing: Expectations vs. Reality

    In the world of marketing, there are expectations. Then there is reality. Frustration is usually found where these two meet. I’ve seen...
    15 views0 comments
    Marketing #101, Tip #3: How to Plan
    Cameron Patrick
    • Feb 14, 2021
    • 4 min

    Marketing #101, Tip #3: How to Plan

    One day you realize that while running every other aspect of your company, you have neglected marketing. You think you should probably do...
    23 views0 comments
    The Hot & Cold Business of HVAC Marketing
    Angie Nichols
    • Jan 16, 2021
    • 4 min

    The Hot & Cold Business of HVAC Marketing

    If you are in the HVAC business, most of your customers are probably over 35 years old. A large percentage of them are probably closer to...
    7 views0 comments
    It's All About Balance
    Eric Nichols
    • Dec 19, 2020
    • 2 min

    It's All About Balance

    How do you find a customer that doesn't want to be found? It's a real challenge in today's world. The days are gone when a marketer had...
    9 views0 comments
    Don't Shoot the Messenger, Just the Message
    Eric Nichols
    • Dec 6, 2020
    • 3 min

    Don't Shoot the Messenger, Just the Message

    There are two things that can ruin a marketing campaign, a bad media plan or bad messaging. The truth is that the best plan in the world...
    18 views0 comments

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