Eric NicholsMay 19, 20222 minAre worries about the economy about to Snap, Crackle, and Pop your Marketing Plans? In the late nineteen-twenties, two companies—Kellogg and Post—dominated the market for packaged cereal. It was still a relatively new...
Eric NicholsNov 29, 20214 minWould You Play In A Recital At Your Age?I bought my first guitar at age 42. Then I bought a second guitar at 43. I bought a third guitar at age 44. I decided to take lessons...
Brad NicholsApr 3, 20214 minTomorrow's TrendsI just finished reading Mauro Guillen’s book, “2030”, an analysis of trends in world demographics, economies, and technology. I...
Cameron PatrickMar 21, 20213 minMarketing: Expectations vs. RealityIn the world of marketing, there are expectations. Then there is reality. Frustration is usually found where these two meet. I’ve seen...