Eric NicholsNov 29, 20214 minWould You Play In A Recital At Your Age?I bought my first guitar at age 42. Then I bought a second guitar at 43. I bought a third guitar at age 44. I decided to take lessons...
Brad NicholsApr 3, 20214 minTomorrow's TrendsI just finished reading Mauro Guillen’s book, “2030”, an analysis of trends in world demographics, economies, and technology. I...
Cameron PatrickMar 21, 20213 minMarketing: Expectations vs. RealityIn the world of marketing, there are expectations. Then there is reality. Frustration is usually found where these two meet. I’ve seen...
Cameron PatrickFeb 14, 20214 minMarketing #101, Tip #3: How to PlanOne day you realize that while running every other aspect of your company, you have neglected marketing. You think you should probably do...
Angie NicholsJan 16, 20214 minThe Hot & Cold Business of HVAC MarketingIf you are in the HVAC business, most of your customers are probably over 35 years old. A large percentage of them are probably closer to...
Eric NicholsDec 19, 20202 minIt's All About BalanceHow do you find a customer that doesn't want to be found? It's a real challenge in today's world. The days are gone when a marketer had...
Eric NicholsDec 6, 20203 minDon't Shoot the Messenger, Just the MessageThere are two things that can ruin a marketing campaign, a bad media plan or bad messaging. The truth is that the best plan in the world...