Customer Growth

Would You Play In A Recital At Your Age?

I bought my first guitar at age 42. Then I bought a second guitar at 43. I bought a third guitar at age 44. I decided to take lessons...

Marketing Tip #5: Lather, Rinse, Repeat.

If you’re struggling to come up with a marketing plan, let me give you a piece of advice….. Do something. Anything. Try it, measure it,...

No, The Customer Is Not Always Right...For Your Business

Somethings hold true over time. Here is a nugget from over 15 years ago that is still on point today. In a January 2005 article for...

Tomorrow's Trends

I just finished reading Mauro Guillen’s book, “2030”, an analysis of trends in world demographics, economies, and technology. I...

Marketing #101, Tip #3: How to Plan

One day you realize that while running every other aspect of your company, you have neglected marketing. You think you should probably do...

Marketing #101, Tip #1: Keep What You've Got

You have been in business for a few years. You’re ready for growth. And you have a good foundation of business from a solid base of...