Eric NicholsNov 29, 20214 minWould You Play In A Recital At Your Age?I bought my first guitar at age 42. Then I bought a second guitar at 43. I bought a third guitar at age 44. I decided to take lessons...
Cameron PatrickMay 2, 20214 minMarketing Tip #5: Lather, Rinse, Repeat.If you’re struggling to come up with a marketing plan, let me give you a piece of advice….. Do something. Anything. Try it, measure it,...
Cameron PatrickFeb 7, 20215 minMarketing #101, Tip #2: Advertising...Does It Really Work?On the heels of the biggest football game of the year, there is a lot of press about advertising and commercials that cost millions of...
Angie NicholsJan 16, 20214 minThe Hot & Cold Business of HVAC MarketingIf you are in the HVAC business, most of your customers are probably over 35 years old. A large percentage of them are probably closer to...
Eric NicholsDec 19, 20202 minIt's All About BalanceHow do you find a customer that doesn't want to be found? It's a real challenge in today's world. The days are gone when a marketer had...
Eric NicholsDec 6, 20203 minDon't Shoot the Messenger, Just the MessageThere are two things that can ruin a marketing campaign, a bad media plan or bad messaging. The truth is that the best plan in the world...