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    Would You Play In A Recital At Your Age?
    Eric Nichols
    • Nov 29, 2021
    • 4 min

    Would You Play In A Recital At Your Age?

    I bought my first guitar at age 42. Then I bought a second guitar at 43. I bought a third guitar at age 44. I decided to take lessons...
    13 views0 comments
    Marketing Tip #5: Lather, Rinse, Repeat.
    Cameron Patrick
    • May 2, 2021
    • 4 min

    Marketing Tip #5: Lather, Rinse, Repeat.

    If you’re struggling to come up with a marketing plan, let me give you a piece of advice….. Do something. Anything. Try it, measure it,...
    57 views0 comments
    Marketing #101, Tip #2: Advertising...Does It Really Work?
    Cameron Patrick
    • Feb 7, 2021
    • 5 min

    Marketing #101, Tip #2: Advertising...Does It Really Work?

    On the heels of the biggest football game of the year, there is a lot of press about advertising and commercials that cost millions of...
    32 views0 comments
    The Hot & Cold Business of HVAC Marketing
    Angie Nichols
    • Jan 16, 2021
    • 4 min

    The Hot & Cold Business of HVAC Marketing

    If you are in the HVAC business, most of your customers are probably over 35 years old. A large percentage of them are probably closer to...
    7 views0 comments
    It's All About Balance
    Eric Nichols
    • Dec 19, 2020
    • 2 min

    It's All About Balance

    How do you find a customer that doesn't want to be found? It's a real challenge in today's world. The days are gone when a marketer had...
    9 views0 comments
    Don't Shoot the Messenger, Just the Message
    Eric Nichols
    • Dec 6, 2020
    • 3 min

    Don't Shoot the Messenger, Just the Message

    There are two things that can ruin a marketing campaign, a bad media plan or bad messaging. The truth is that the best plan in the world...
    18 views0 comments

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