August: The Budgeting & Planning Season
I always get anxious in August. There’s no real need for it now, but this month always triggers a survival instinct deep inside my...
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Eric Nichols
Aug 83 min
Lights! Camera! MARKETING!
The hottest movie of the summer has been 'Deadpool & Wolverine'. This is the third installment of the franchise and is on its way to...
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Eric Nichols
Jun 102 min
From Sales to Strategy: A New Career Path for Media Professionals
Many businesses and organizations need help with marketing, and there are lots of skilled people who aren't yet in the right job to help...
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Eric Nichols
May 312 min
What's Hot in Marketing for the Second Half of 2024: Trends to Watch & Chuckle Over
As we zoom past the halfway mark of 2024, let’s buckle up and dive into the trends that are reshaping the marketing world faster than you...
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Eric Nichols
May 53 min
Breaking Through the Noise: Storytelling
I have an uncle who is the best at telling jokes. The reason he’s the best is that you never see the joke coming. He sets them up with...
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Eric Nichols
Apr 153 min
Advertising IS Misleading: Ad Expectations for Small Business Owners
Hello, dear readers! Today we’re diving into the often glittery but occasionally deceptive world of advertising.... And to be clear right...
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Eric Nichols
Apr 43 min
Does Size Matter? The Surprising Advantages of Partnering with a Small Marketing Firm
Morgan & Morgan is a large law firm with multiple offices in cities across the country. They use a couple of different marketing hooks...
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Eric Nichols
Feb 183 min
Why Your Marketing Plan is Like a Gym Membership
Work your marketing plan like you would a successful gym membership.
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Eric Nichols
Jan 222 min
Advertising vs Marketing: Is there a difference?
Welcome to today's blog! Let’s unravel a mystery that’s been boggling minds since sliced bread became the best thing: What’s the...
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Eric Nichols
Dec 3, 20232 min
Missing the Mark with Marketing Mistakes
Understanding your audience is the foundation in any marketing plan. It influences everything from branding and messaging to the mediums...
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Eric Nichols
Nov 26, 20234 min
Annual Planning: Your Business's Roadmap to Success
It's that time of the year again— not just the holiday season, the time for decorating, family gatherings, and gift-giving, but the...
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Eric Nichols
Jul 30, 20233 min
Twitter Rebranding: "X" Marks the Spot...Or Does It?
In the ever-evolving world of social media, change is the only constant. Twitter, one of the pioneers of microblogging and a platform...
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Eric Nichols
Jun 26, 20233 min
Is it time to hold steady or reboot? Planning Your Marketing Strategy for the Last 6 Months of 2023
Introduction: As we prepare to celebrate the Fourth of July, we are quickly approaching the second half of 2023. It's time for...
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Eric Nichols
Jun 5, 20233 min
Why Most Businesses Should Focus on Maintaining SEO Instead of Overspending
For many businesses, marketing budgets are often limited, requiring careful allocation of resources to maximize returns. And keep in...
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Eric Nichols
Mar 27, 20232 min
B2B Marketing: Where has the time gone?
B2B marketing trends.
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Eric Nichols
Mar 10, 20232 min
Is Hiring A Gig Worker Right For Your Business? Probably.
Companies have been doing it for years. Look at Google, Meta, Amazon and other large corporations. If it’s right for them, it might be...
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Eric Nichols
Feb 12, 20232 min
Advertising Trends: The 2023 Edition
As this new year is already underway, 2023 is set to be an exciting year for advertising with new technologies and shifts in consumer...
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Eric Nichols
Jan 21, 20232 min
Marathoning and Marketing: Different? Not Really.
Anyone can run a marathon. It’s simple, just don’t stop running until you reach the finish line. How hard it is between the start and...
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Eric Nichols
Jul 6, 20223 min
Hey Advertisers: Just Netflix & Chill... for Now.
Netflix offering advertising opportunities… if you’re a traditional broadcaster, your first thought was probably “Sh*t, here we go again....
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Eric Nichols
May 19, 20222 min
Are worries about the economy about to Snap, Crackle, and Pop your Marketing Plans?
In the late nineteen-twenties, two companies—Kellogg and Post—dominated the market for packaged cereal. It was still a relatively new...
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