Eric NicholsNov 29, 20214 minWould You Play In A Recital At Your Age?I bought my first guitar at age 42. Then I bought a second guitar at 43. I bought a third guitar at age 44. I decided to take lessons...
Brad NicholsJul 21, 20212 minWhat can hot dog buns teach us about marketing?Most of the hot dog buns that I've met have always been split on the side. Then on a recent trip to my local grocery store, I came...
Cameron PatrickMay 2, 20214 minMarketing Tip #5: Lather, Rinse, Repeat.If you’re struggling to come up with a marketing plan, let me give you a piece of advice….. Do something. Anything. Try it, measure it,...
Eric NicholsApr 18, 20213 minNo, The Customer Is Not Always Right...For Your BusinessSomethings hold true over time. Here is a nugget from over 15 years ago that is still on point today. In a January 2005 article for...
Brad NicholsApr 3, 20214 minTomorrow's TrendsI just finished reading Mauro Guillen’s book, “2030”, an analysis of trends in world demographics, economies, and technology. I...
Cameron PatrickMar 21, 20213 minMarketing: Expectations vs. RealityIn the world of marketing, there are expectations. Then there is reality. Frustration is usually found where these two meet. I’ve seen...
Cameron PatrickFeb 28, 20214 minI Scream, You Scream, We All Scream for... Pent-Up DemandPent-up Demand is real. Lock up the economy for any reason, pandemic, recession, war, etc, and us consumers get antsy. We want to spend...
Cameron PatrickFeb 22, 20214 minMarketing #101, Tip #4: It's Not a SprintIt takes 16 weeks of training, a healthy diet, desire, and a plan to run a marathon. That plan will take you from the first day of...
Cameron PatrickFeb 14, 20214 minMarketing #101, Tip #3: How to PlanOne day you realize that while running every other aspect of your company, you have neglected marketing. You think you should probably do...
Cameron PatrickFeb 7, 20215 minMarketing #101, Tip #2: Advertising...Does It Really Work?On the heels of the biggest football game of the year, there is a lot of press about advertising and commercials that cost millions of...
Cameron PatrickJan 29, 20214 minMarketing #101, Tip #1: Keep What You've Got You have been in business for a few years. You’re ready for growth. And you have a good foundation of business from a solid base of...
Angie NicholsJan 16, 20214 minThe Hot & Cold Business of HVAC MarketingIf you are in the HVAC business, most of your customers are probably over 35 years old. A large percentage of them are probably closer to...
Eric NicholsDec 19, 20202 minIt's All About BalanceHow do you find a customer that doesn't want to be found? It's a real challenge in today's world. The days are gone when a marketer had...
Eric NicholsDec 6, 20203 minDon't Shoot the Messenger, Just the MessageThere are two things that can ruin a marketing campaign, a bad media plan or bad messaging. The truth is that the best plan in the world...