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    Would You Play In A Recital At Your Age?
    Eric Nichols
    • Nov 29, 2021
    • 4 min

    Would You Play In A Recital At Your Age?

    I bought my first guitar at age 42. Then I bought a second guitar at 43. I bought a third guitar at age 44. I decided to take lessons...
    13 views0 comments
    What can hot dog buns teach us about marketing?
    Brad Nichols
    • Jul 21, 2021
    • 2 min

    What can hot dog buns teach us about marketing?

    Most of the hot dog buns that I've met have always been split on the side. Then on a recent trip to my local grocery store, I came...
    17 views0 comments
    Marketing Tip #5: Lather, Rinse, Repeat.
    Cameron Patrick
    • May 2, 2021
    • 4 min

    Marketing Tip #5: Lather, Rinse, Repeat.

    If you’re struggling to come up with a marketing plan, let me give you a piece of advice….. Do something. Anything. Try it, measure it,...
    57 views0 comments
    No, The Customer Is Not Always Right...For Your Business
    Eric Nichols
    • Apr 18, 2021
    • 3 min

    No, The Customer Is Not Always Right...For Your Business

    Somethings hold true over time. Here is a nugget from over 15 years ago that is still on point today. In a January 2005 article for...
    29 views0 comments
    Tomorrow's Trends
    Brad Nichols
    • Apr 3, 2021
    • 4 min

    Tomorrow's Trends

    I just finished reading Mauro Guillen’s book, “2030”, an analysis of trends in world demographics, economies, and technology. I...
    19 views0 comments
    Marketing: Expectations vs. Reality
    Cameron Patrick
    • Mar 21, 2021
    • 3 min

    Marketing: Expectations vs. Reality

    In the world of marketing, there are expectations. Then there is reality. Frustration is usually found where these two meet. I’ve seen...
    15 views0 comments
    I Scream, You Scream, We All Scream for... Pent-Up Demand
    Cameron Patrick
    • Feb 28, 2021
    • 4 min

    I Scream, You Scream, We All Scream for... Pent-Up Demand

    Pent-up Demand is real. Lock up the economy for any reason, pandemic, recession, war, etc, and us consumers get antsy. We want to spend...
    25 views0 comments
    Marketing #101, Tip #4: It's Not a Sprint
    Cameron Patrick
    • Feb 22, 2021
    • 4 min

    Marketing #101, Tip #4: It's Not a Sprint

    It takes 16 weeks of training, a healthy diet, desire, and a plan to run a marathon. That plan will take you from the first day of...
    11 views0 comments
    Marketing #101, Tip #3: How to Plan
    Cameron Patrick
    • Feb 14, 2021
    • 4 min

    Marketing #101, Tip #3: How to Plan

    One day you realize that while running every other aspect of your company, you have neglected marketing. You think you should probably do...
    23 views0 comments
    Marketing #101, Tip #2: Advertising...Does It Really Work?
    Cameron Patrick
    • Feb 7, 2021
    • 5 min

    Marketing #101, Tip #2: Advertising...Does It Really Work?

    On the heels of the biggest football game of the year, there is a lot of press about advertising and commercials that cost millions of...
    32 views0 comments
    Marketing #101, Tip #1: Keep What You've Got
    Cameron Patrick
    • Jan 29, 2021
    • 4 min

    Marketing #101, Tip #1: Keep What You've Got

    You have been in business for a few years. You’re ready for growth. And you have a good foundation of business from a solid base of...
    23 views0 comments
    The Hot & Cold Business of HVAC Marketing
    Angie Nichols
    • Jan 16, 2021
    • 4 min

    The Hot & Cold Business of HVAC Marketing

    If you are in the HVAC business, most of your customers are probably over 35 years old. A large percentage of them are probably closer to...
    7 views0 comments
    It's All About Balance
    Eric Nichols
    • Dec 19, 2020
    • 2 min

    It's All About Balance

    How do you find a customer that doesn't want to be found? It's a real challenge in today's world. The days are gone when a marketer had...
    9 views0 comments
    Don't Shoot the Messenger, Just the Message
    Eric Nichols
    • Dec 6, 2020
    • 3 min

    Don't Shoot the Messenger, Just the Message

    There are two things that can ruin a marketing campaign, a bad media plan or bad messaging. The truth is that the best plan in the world...
    18 views0 comments

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