Hey Advertisers: Just Netflix & Chill... for Now.
Netflix offering advertising opportunities… if you’re a traditional broadcaster, your first thought was probably “Sh*t, here we go again....
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Eric Nichols
- May 19
- 2 min
Are worries about the economy about to Snap, Crackle, and Pop your Marketing Plans?
In the late nineteen-twenties, two companies—Kellogg and Post—dominated the market for packaged cereal. It was still a relatively new...
10 views0 comments
Eric Nichols
- Nov 29, 2021
- 4 min
Would You Play In A Recital At Your Age?
I bought my first guitar at age 42. Then I bought a second guitar at 43. I bought a third guitar at age 44. I decided to take lessons...
18 views0 comments
Brad Nichols
- Jul 21, 2021
- 2 min
What can hot dog buns teach us about marketing?
Most of the hot dog buns that I've met have always been split on the side. Then on a recent trip to my local grocery store, I came...
21 views0 comments
Cameron Patrick
- May 2, 2021
- 4 min
Marketing Tip #5: Lather, Rinse, Repeat.
If you’re struggling to come up with a marketing plan, let me give you a piece of advice….. Do something. Anything. Try it, measure it,...
70 views0 comments
Eric Nichols
- Apr 18, 2021
- 3 min
No, The Customer Is Not Always Right...For Your Business
Somethings hold true over time. Here is a nugget from over 15 years ago that is still on point today. In a January 2005 article for...
31 views0 comments
Brad Nichols
- Apr 3, 2021
- 4 min
Tomorrow's Trends
I just finished reading Mauro Guillen’s book, “2030”, an analysis of trends in world demographics, economies, and technology. I...
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Cameron Patrick
- Mar 21, 2021
- 3 min
Marketing: Expectations vs. Reality
In the world of marketing, there are expectations. Then there is reality. Frustration is usually found where these two meet. I’ve seen...
21 views0 comments
Cameron Patrick
- Feb 28, 2021
- 4 min
I Scream, You Scream, We All Scream for... Pent-Up Demand
Pent-up Demand is real. Lock up the economy for any reason, pandemic, recession, war, etc, and us consumers get antsy. We want to spend...
27 views0 comments
Cameron Patrick
- Feb 21, 2021
- 4 min
Marketing #101, Tip #4: It's Not a Sprint
It takes 16 weeks of training, a healthy diet, desire, and a plan to run a marathon. That plan will take you from the first day of...
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Cameron Patrick
- Feb 14, 2021
- 4 min
Marketing #101, Tip #3: How to Plan
One day you realize that while running every other aspect of your company, you have neglected marketing. You think you should probably do...
25 views0 comments
Cameron Patrick
- Feb 7, 2021
- 5 min
Marketing #101, Tip #2: Advertising...Does It Really Work?
On the heels of the biggest football game of the year, there is a lot of press about advertising and commercials that cost millions of...
34 views0 comments
Cameron Patrick
- Jan 29, 2021
- 4 min
Marketing #101, Tip #1: Keep What You've Got
You have been in business for a few years. You’re ready for growth. And you have a good foundation of business from a solid base of...
25 views0 comments
Angie Nichols
- Jan 16, 2021
- 4 min
The Hot & Cold Business of HVAC Marketing
If you are in the HVAC business, most of your customers are probably over 35 years old. A large percentage of them are probably closer to...
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Eric Nichols
- Dec 19, 2020
- 2 min
It's All About Balance
How do you find a customer that doesn't want to be found? It's a real challenge in today's world. The days are gone when a marketer had...
11 views0 comments
Eric Nichols
- Dec 6, 2020
- 3 min
Don't Shoot the Messenger, Just the Message
There are two things that can ruin a marketing campaign, a bad media plan or bad messaging. The truth is that the best plan in the world...
19 views0 comments