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How to Create Effective Content for Your Audience
Creating effective content is essential for any successful marketing strategy. In today's digital world, your audience is bombarded with...

Eric Nichols
Apr 24 min read
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Understanding the Basics of Professional Marketing: Marketing 101
Marketing is an essential part of any business strategy. It bridges the gap between creating a product and delivering it to the market....

Eric Nichols
Mar 175 min read
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Creating a Content Plan That Boosts Engagement
Creating a content plan that effectively boosts engagement requires careful consideration of your target audience and goals. In today’s...

Eric Nichols
Feb 244 min read
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How to Choose the Right Marketing Strategy for Your Business
In today's competitive landscape, choosing the right marketing strategy is crucial for the success of your business. With so many options...

Eric Nichols
Feb 104 min read
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Top Trends Shaping the Future of Marketing
The marketing landscape is changing rapidly. With technology and consumer behavior evolving, businesses must stay on top of current...

Eric Nichols
Feb 14 min read
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August: The Budgeting & Planning Season
I always get anxious in August. There’s no real need for it now, but this month always triggers a survival instinct deep inside my...

Eric Nichols
Aug 18, 20243 min read
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Lights! Camera! MARKETING!
The hottest movie of the summer has been 'Deadpool & Wolverine'. This is the third installment of the franchise and is on its way to...

Eric Nichols
Aug 8, 20243 min read
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From Sales to Strategy: A New Career Path for Media Professionals
Many businesses and organizations need help with marketing, and there are lots of skilled people who aren't yet in the right job to help...

Eric Nichols
Jun 10, 20242 min read
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What's Hot in Marketing for the Second Half of 2024: Trends to Watch & Chuckle Over
As we zoom past the halfway mark of 2024, let’s buckle up and dive into the trends that are reshaping the marketing world faster than you...

Eric Nichols
May 31, 20242 min read
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Breaking Through the Noise: Storytelling
I have an uncle who is the best at telling jokes. The reason he’s the best is that you never see the joke coming. He sets them up with...

Eric Nichols
May 5, 20243 min read
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Advertising IS Misleading: Ad Expectations for Small Business Owners
Hello, dear readers! Today we’re diving into the often glittery but occasionally deceptive world of advertising.... And to be clear right...

Eric Nichols
Apr 15, 20243 min read
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Does Size Matter? The Surprising Advantages of Partnering with a Small Marketing Firm
Morgan & Morgan is a large law firm with multiple offices in cities across the country. They use a couple of different marketing hooks...

Eric Nichols
Apr 4, 20243 min read
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Why Your Marketing Plan is Like a Gym Membership
Work your marketing plan like you would a successful gym membership.

Eric Nichols
Feb 18, 20243 min read
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Advertising vs Marketing: Is there a difference?
Welcome to today's blog! Let’s unravel a mystery that’s been boggling minds since sliced bread became the best thing: What’s the...

Eric Nichols
Jan 22, 20242 min read
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Missing the Mark with Marketing Mistakes
Understanding your audience is the foundation in any marketing plan. It influences everything from branding and messaging to the mediums...

Eric Nichols
Dec 3, 20232 min read
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Annual Planning: Your Business's Roadmap to Success
It's that time of the year again— not just the holiday season, the time for decorating, family gatherings, and gift-giving, but the...

Eric Nichols
Nov 26, 20234 min read
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Twitter Rebranding: "X" Marks the Spot...Or Does It?
In the ever-evolving world of social media, change is the only constant. Twitter, one of the pioneers of microblogging and a platform...

Eric Nichols
Jul 30, 20233 min read
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Is it time to hold steady or reboot? Planning Your Marketing Strategy for the Last 6 Months of 2023
Introduction: As we prepare to celebrate the Fourth of July, we are quickly approaching the second half of 2023. It's time for...

Eric Nichols
Jun 26, 20233 min read
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Why Most Businesses Should Focus on Maintaining SEO Instead of Overspending
For many businesses, marketing budgets are often limited, requiring careful allocation of resources to maximize returns. And keep in...

Eric Nichols
Jun 5, 20233 min read
16 views
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B2B Marketing: Where has the time gone?
B2B marketing trends.

Eric Nichols
Mar 27, 20232 min read
23 views
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