Business

Marketing Tip #5: Lather, Rinse, Repeat.

If you’re struggling to come up with a marketing plan, let me give you a piece of advice….. Do something. Anything. Try it, measure it,...

No, The Customer Is Not Always Right...For Your Business

Somethings hold true over time. Here is a nugget from over 15 years ago that is still on point today. In a January 2005 article for...

Tomorrow's Trends

I just finished reading Mauro Guillen’s book, “2030”, an analysis of trends in world demographics, economies, and technology. I...

Marketing: Expectations vs. Reality

In the world of marketing, there are expectations. Then there is reality. Frustration is usually found where these two meet. I’ve seen...

Marketing #101, Tip #4: It's Not a Sprint

It takes 16 weeks of training, a healthy diet, desire, and a plan to run a marathon. That plan will take you from the first day of...