In the late nineteen-twenties, two companies—Kellogg and Post—dominated the market for packaged cereal. It was still a relatively new...

I bought my first guitar at age 42. Then I bought a second guitar at 43. I bought a third guitar at age 44. I decided to take lessons...

If you’re struggling to come up with a marketing plan, let me give you a piece of advice….. Do something. Anything. Try it, measure it,...

I just finished reading Mauro Guillen’s book, “2030”, an analysis of trends in world demographics, economies, and technology. I...

One day you realize that while running every other aspect of your company, you have neglected marketing. You think you should probably do...

On the heels of the biggest football game of the year, there is a lot of press about advertising and commercials that cost millions of...

If you are in the HVAC business, most of your customers are probably over 35 years old. A large percentage of them are probably closer to...