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    Are worries about the economy about to Snap, Crackle, and Pop your Marketing Plans?
    Eric Nichols
    • May 19
    • 2 min

    Are worries about the economy about to Snap, Crackle, and Pop your Marketing Plans?

    In the late nineteen-twenties, two companies—Kellogg and Post—dominated the market for packaged cereal. It was still a relatively new...
    8 views0 comments
    Would You Play In A Recital At Your Age?
    Eric Nichols
    • Nov 29, 2021
    • 4 min

    Would You Play In A Recital At Your Age?

    I bought my first guitar at age 42. Then I bought a second guitar at 43. I bought a third guitar at age 44. I decided to take lessons...
    16 views0 comments
    Marketing Tip #5: Lather, Rinse, Repeat.
    Cameron Patrick
    • May 2, 2021
    • 4 min

    Marketing Tip #5: Lather, Rinse, Repeat.

    If you’re struggling to come up with a marketing plan, let me give you a piece of advice….. Do something. Anything. Try it, measure it,...
    64 views0 comments
    Tomorrow's Trends
    Brad Nichols
    • Apr 3, 2021
    • 4 min

    Tomorrow's Trends

    I just finished reading Mauro Guillen’s book, “2030”, an analysis of trends in world demographics, economies, and technology. I...
    20 views0 comments
    Marketing #101, Tip #3: How to Plan
    Cameron Patrick
    • Feb 14, 2021
    • 4 min

    Marketing #101, Tip #3: How to Plan

    One day you realize that while running every other aspect of your company, you have neglected marketing. You think you should probably do...
    24 views0 comments
    Marketing #101, Tip #2: Advertising...Does It Really Work?
    Cameron Patrick
    • Feb 7, 2021
    • 5 min

    Marketing #101, Tip #2: Advertising...Does It Really Work?

    On the heels of the biggest football game of the year, there is a lot of press about advertising and commercials that cost millions of...
    33 views0 comments
    The Hot & Cold Business of HVAC Marketing
    Angie Nichols
    • Jan 16, 2021
    • 4 min

    The Hot & Cold Business of HVAC Marketing

    If you are in the HVAC business, most of your customers are probably over 35 years old. A large percentage of them are probably closer to...
    8 views0 comments

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