Advertising | ENVISION

Advertising Trends: The 2023 Edition

As this new year is already underway, 2023 is set to be an exciting year for advertising with new technologies and shifts in consumer...

Are worries about the economy about to Snap, Crackle, and Pop your Marketing Plans?

In the late nineteen-twenties, two companies—Kellogg and Post—dominated the market for packaged cereal. It was still a relatively new...

Would You Play In A Recital At Your Age?

I bought my first guitar at age 42. Then I bought a second guitar at 43. I bought a third guitar at age 44. I decided to take lessons...

Marketing Tip #5: Lather, Rinse, Repeat.

If you’re struggling to come up with a marketing plan, let me give you a piece of advice….. Do something. Anything. Try it, measure it,...

Tomorrow's Trends

I just finished reading Mauro Guillen’s book, “2030”, an analysis of trends in world demographics, economies, and technology. I...

Marketing #101, Tip #3: How to Plan

One day you realize that while running every other aspect of your company, you have neglected marketing. You think you should probably do...

Marketing #101, Tip #2: Advertising...Does It Really Work?

On the heels of the biggest football game of the year, there is a lot of press about advertising and commercials that cost millions of...

The Hot & Cold Business of HVAC Marketing

If you are in the HVAC business, most of your customers are probably over 35 years old. A large percentage of them are probably closer to...