Marketing Plan | ENVISION

Are worries about the economy about to Snap, Crackle, and Pop your Marketing Plans?

In the late nineteen-twenties, two companies—Kellogg and Post—dominated the market for packaged cereal. It was still a relatively new...

Would You Play In A Recital At Your Age?

I bought my first guitar at age 42. Then I bought a second guitar at 43. I bought a third guitar at age 44. I decided to take lessons...

Marketing Tip #5: Lather, Rinse, Repeat.

If you’re struggling to come up with a marketing plan, let me give you a piece of advice….. Do something. Anything. Try it, measure it,...

Tomorrow's Trends

I just finished reading Mauro Guillen’s book, “2030”, an analysis of trends in world demographics, economies, and technology. I...

Marketing #101, Tip #4: It's Not a Sprint

It takes 16 weeks of training, a healthy diet, desire, and a plan to run a marathon. That plan will take you from the first day of...

Marketing #101, Tip #3: How to Plan

One day you realize that while running every other aspect of your company, you have neglected marketing. You think you should probably do...