Eric NicholsFeb 12, 20232 min readAdvertising Trends: The 2023 EditionAs this new year is already underway, 2023 is set to be an exciting year for advertising with new technologies and shifts in consumer...
Eric NicholsNov 29, 20214 min readWould You Play In A Recital At Your Age?I bought my first guitar at age 42. Then I bought a second guitar at 43. I bought a third guitar at age 44. I decided to take lessons...
Cameron PatrickFeb 14, 20214 min readMarketing #101, Tip #3: How to PlanOne day you realize that while running every other aspect of your company, you have neglected marketing. You think you should probably do...
Eric NicholsJan 16, 20214 min readThe Hot & Cold Business of HVAC MarketingIf you are in the HVAC business, most of your customers are probably over 35 years old. A large percentage of them are probably closer to...