It's November 3rd...and Christmas Marketing is in Full Swing

It’s November 3rd, and if you’ve opened your inbox, scrolled through social media, or walked into any store, you’ve probably noticed something: Christmas is already here.

Holiday marketing seems to start earlier every year, and 2025 is no exception. For some, that’s exciting...the music, lights, and sales bring a sense of joy and anticipation. For others, it feels like we’ve skipped right over Thanksgiving. But whether you love it or roll your eyes at it, one thing is clear: the market has moved, and businesses need to move with it.

The truth is, holiday marketing isn’t just about Christmas anymore, it’s about timing, attention, and momentum. When major retailers and brands start promoting holiday deals in early November (and sometimes even late October), they reset the consumer calendar. Shoppers get into “holiday mode” sooner, and their spending follows. That means if your business waits until after Thanksgiving to launch campaigns, you’re not being “tasteful”,

you’re likely being late.

We’ve seen it across nearly every industry: retail, restaurants, real estate, travel, entertainment. Early marketing isn’t about jumping the gun — it’s about staying visible when your audience is actively planning, purchasing, and prioritizing. The earlier your brand shows up, the better your chances to capture those early decision-makers and build awareness that carries through December.

At Envision, we don’t debate whether it’s right or wrong to start early, we focus on what’s smart. And in today’s marketplace, being early is often being strategic.

So if you’re seeing Christmas lights go up before Halloween decorations come down, take it as a cue, not a critique. The marketplace sets the rhythm, and it’s our job to stay in step. Because when it comes to marketing, those who adapt win.

 If you’d like a partner who can help you stay ahead of the curve, and make your message stand out even when the noise gets loud, let’s talk. Contact our team here.